The Challenge
WebJuice had experienced great success in the online marketing space, but as the online competitive landscape changed, it became clear that it was time for a refresh. A new and improved identity and web experience would help WebJuice showcase their superior products and stand out in a crowded market.
The Solution
ZEN was brought in to help redefine the WebJuice identity and improve the communication of it's value proposition through it's web presence. The objective was to provide a meaningful brand experience element that communicated excellence and stability but had just enough of an edge to reach the widest range of client types.
Following the corporate design project, ZEN was tasked to redesign the look and feel of the WebJuice Click Marketplace. This web application is the client's control center for managing and operating their online campaigns. As part of this project, ZEN provided insight for architectural and interaction improvements as well as a fresh and consistent visual look and feel.
|
