The Challenge
Phonezoo, a rapidly growing community for custom ringtones, was on the fast track to success. Having experienced solid growth over the course of it's first year, it was time for a refresh. It was predicted that user acquisition could be improved by taking a close look at the usability and overall look and feel of their web UI.
The Solution
ZEN was brought in to evaluate usability and aesthetics and provide recommendations for a brand new site identity. After deep usability analysis, ZEN was able to identify critical pain points which were hindering user registrations as well as provide a fresh and engaging look and feel.
Following design, production and integration, Phonezoo user registrations increased over 400% over the next six months, as well as massive increases in user engagement (through new user-generated content and community comments).
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