The Challenge
Jaxtr was ready to launch it's paid services platform and needed a fresh homepage to kickstart the release. Looking to break out of it's previously youthful and limiting homepage experience, ZEN was brought in to provide fresh design ideas and insight to help with their upcoming launch.
The Solution
Jaxtr reached out to ZEN to help build cross-functional consensus through design iteration. The previous homepage design was reflective of a time and audience of the past and no longer communicated the full depth and breadth of the Jaxtr offering. A new approach and fresh insight was required to break into perceived new markets.
In order to speed time to market and keep budgets low, ZEN utilized an accelerated design process to rapidly iterate design ideas to a broad group of stakeholders. The challenge was to provide a desgin that communicated the proper message both visually and textually and supported internal business units and stakeholders. The final design bridged the gap between these different internal groups and provided a homepage that accurately reflected the new Jaxtr image and messge.
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