Our research-based approach shapes a vision that maximizes the impact of XD on our customer’s core business.
Our iterative process begins by exploring many ideas and ends with a measurable and effective design solution.
Creating a world-class customer experience requires a holistic perspective identified through deep investigation, understanding, and empathy.
At ZENxd we work with our clients to craft a strategy for delivering meaningful customer experiences that achieve lasting business value. For a business, lasting value is achieved when its needs are aligned with those of the customers they serve. By examining the many facets that affect its ability to deliver impactful customer experiences, we can uncover new opportunities and improve a company’s prospects for long-term sustainability.
To accomplish this, we:
- Learn the Business goals, resources, capabilities, processes, and offerings that impact the customer experience.
- Understand the Customer through in-depth interviews, surveys, analytics, user studies, and observations.
- Clarify technology constraints and opportunities.
- Benchmark the competition relative to customer experience, brand, products and services, cost, market share, finances, social media, organizational culture, intellectual property, and strategic relationships.
- Map the relationships, touch-points, processes, and technologies that combine to create successful customer journeys.
- Set quantifiable goals that align business objectives with customer needs.
- Execute the strategy by marshaling resources, exploring ideas, validating solutions, and delivering results.
- Measure key indicators and hone the strategy as needed.
We are focused on delivering positive outcomes, not piles of artifacts.
When strategy moves to execution, ZENxd brings a team capable of bridging the gap between the product vision and a successful solution.
At ZENxd, we work collaboratively with our clients to build a shared understanding of the problems and the desired outcomes. With an eye on the goal, we attack the problem through rapid iteration and testing. We focus on only those activities that directly impact the outcome, and strip away the fluff. We learn from the target customer, then integrate that knowledge into our designs to guide solutions towards our client’s goal.
The result is a measurable design that delivers on our client’s objectives and meets (or exceeds) the needs of their customers.
At ZENxd, we:
- Partner with our clients, acting as an extension of the team, not a siloed consultant.
- Work collaboratively and cross-functionally.
- Leverage Design Thinking to solve problems.
- Seek a shared understanding of the problems and outcomes.
- Are goal-directed.
- Are focussed on what matters.
- Are Agile friendly.
- Continuously learn from the customer.
- Use rapid iteration to quickly get to the heart of the matter.
- Focus on outcomes.
Our goal is to deliver a high-performance, cross-functional design culture.
At ZENxd we produce impactful experience designs, but we also love helping clients squeeze more value out of our engagements. We strive to embed design thinking into our client’s culture through evangelism, education, and mentorship. This builds a legacy of broadened knowledge, additional capability and a greater confidence in how our clients practice XD cross-functionally.
We believe the most effective way to learn is by doing. Our workshops seek active participation from cross-functional teams and focus on solving actual design problems pertinent to the success of the company—resulting in output that is relevant and actionable.
Since every company is different, contact us to discuss a training plan tailored to your unique needs.
- Fundamentals of UX Design
- Practical Skills for UX Design
- Essential UX Research
- UX Design in Agile
- UX Leadership
- UX Team Development and Mentorship